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ABOUT ME

Kerstin Norrbin
founder of
LeadInMinds

My path between people, mountains and change

MY WAY

My view on leadership

For more than 25 years, I have worked in environments where people are expected to make critical decisions under high pressure, constant change, and significant responsibility.


At the same time, nature and the mountains have been my place for perspective, recovery, and direction. It was in the meeting of these two worlds that my way of working took shape.


I have led organizations and teams within emergency and ambulance care, nationally and internationally. These experiences taught me that leadership does not begin with more models or tools. It begins with the human being.


Today, I bring together leadership, management, change management, and mental training with insights from research in human development, systems thinking, and high-performing teams.


I don't believe leadership is a role we play. I believe it's something we train, embody, and live.

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A BRIDGE BETWEEN

Science from the West
Wisdom from the East

My work has been shaped at the intersection of Western research and Eastern practices for focus, presence, and recovery.

From the West, I draw on knowledge in leadership, management, organizational development, psychology, and systems thinking.

From the East, I draw on practices that build presence, recovery, and focus, among them yoga and philosophies centered on long-term development, dedication, and continuous learning.

Structure without presence collapses in practice. Presence without structure lacks direction.

 

 

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Leadership is shaped by
how we live

I work globally from Åre, in the heart of the Jämtland mountains.

Nature, the mountains, and movement are not a pause from my work. They are part of how I build the focus, perspective, and human capacity required to lead in a world of constant change.

For me, development is not about doing more. It is about where we choose to direct our attention, and what we choose to leave behind. It calls for a different way of thinking. Otherwise, we simply reproduce the results we already have.

At its core, it comes down to how we live.

And that is where leadership takes shape.

Experience and credentials

More than 25 years of experience in leadership, change management, and organizational development, combined with continuous professional development in leadership, coaching, mental training, and human development.

EDUCATION

  • Registered Nurse

  • Sociologist

  • MBA Management, specialization in leadership and organizational development

  • Mental Performance Coach

CONTINUED STUDY

  • Internationally Certified Coach (ICC)

  • Group Development Leadership (UGL)

  • System-Centered Training 

  • Yoga Instructor- Global Yoga

  • The Human Element – (FIRO)

Leadership roles

I have held leadership roles across Swedish healthcare, primarily in prehospital care, where I led reorganizations and change initiatives. I have also trained and taught both new and experienced managers in the art of leading and navigating change. During the pandemic, I served as Chief Nursing Officer, building a specialty hospital in the Middle East from the ground up, with responsibility for both crisis response and the start-up phase.

EXPERIENCE

  • Stockholm Region

  • Region of Västra Götaland

  • Region Jämtland Härjedalen

  • Region Västernorrland

  • SOS Alarm AB

  • Falck Ambulance AB

  • Global Health Partner Specialty Care AB

FOUNDER

  • LeadInMinds

Ready for the next step?
 

Insight changes nothing. It only changes when it is translated into action.

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